The Problem That Started Everything

I was spending 2 hours every week turning YouTube videos into LinkedIn posts.

Watch the video. Take notes. Write a draft. Edit it. Format it. Repeat — for every single video.

I kept thinking: the ideas are already in the video. Why am I doing this manually?

Content creators and marketers deal with this every day. You find a great video — an interview, a podcast, a tutorial — and you know there's a LinkedIn post in there. But extracting it takes time you don't have.

The frustration built up over weeks. I'd watch a 20-minute video, pull out 3 good ideas, and spend another 45 minutes trying to turn them into something worth posting. Most of the time I'd give up halfway through.

That's a real problem. And whenever I hit a real problem, I start thinking about how to fix it.

This is where everything started.